Local markets:
National markets:
Physical markets:
Electronic markets:
Influences on demand:
-the price of the product
-competitors actions
-consumer incomes
-success of businesses' marketing
-seasonal factors
Market segmentation - analysing a market to identify the different types of consumer. The main ways a market can be segmented are:
Demographically e.g. by age, social class or sex
Psychographically (by attitudes and tastes)
Geographically, by region.
Market size, growth and share.
You need to know the definitions and how to calculate each of these.
