Our 'Feel Great' mission
At
Abokado, we’re on a mission to lead happier and healthier lives. Are you on
board?
A message from Mark & Lindsay —
Abokado was born
out of a dream. A dream of being masters of our own destiny. A dream of
creating something we could be proud of. And a vision to change the way we and
other people ate. Here’s our story…
It was 2002 and I
had piled on the pounds while working long hours in the City, while Lindsay had
got disillusioned with her work (and fed up with letting out my trousers!).
We’d recently got
married and thought ‘to hell with it’, let’s go see the world. We sold our
flat, got a couple of round-the world tickets and hit the road.
Half way through
our trip we landed in Sydney and were amazed to find it crammed with great
value sushi, juice and noodle bars. We ate nothing else for the next week.
We thought back to
our boring mayonnaise-filled sandwich lunches in London and thought - why can’t
we bring this amazing food back home?
So we bid farewell to the Southern
Hemisphere and returned to the UK. After many late nights, some sweat, blood
and more than a few tears, we proudly opened our first shop in Covent Garden in
the spring of 2004.
Our first shop had
a kitchen the size of a postage stamp, no AC and a basement that regularly
flooded. It was boiling hot in the summer, freezing in the winter and seemed to
be a magnet for all the petty thieves in London. But for the next two years it
was home. We began to build a loyal following for our unique range of food and
the crazy dream started to turn into reality.
We now have around
30 shops spread across the City and West End and are supported by a passionate
and hard working team of whom we’re extremely proud.
Our
plan is to continue growing the business by doing what we have always done –
continually focusing on quality, value and staff training through a
comprehensive staff induction programme.
Our vision is to
make our Feel Great menu accessible to more and more people so everyone can
lead happier and healthier lives.
Thanks for your
support and welcome on board!
Mark & Lindsay
Lilley
Adapted from: http://abokado.com/mission/
Assess whether Abokado should only rely on a comprehensive
staff induction programme for the training needs of their staff. [10]
