A/S Business Theme 2 Homework 1

Lavinia Davolio set up her business selling luxury Italian confectionery in 2014 after leaving her job in finance. Lavolio’s own range of boutique confectionery products which are handcrafted with 30 natural flavours including nuts, real fruit, chocolate and spices.

She initially started selling her range of boutique confectionary at local food markets, before selling online through Amazon Marketplace where her sales have grown by more than 100% each year.

Her products are now stocked on the marble shelves of Fortnum & Mason, and on the back of her success selling online she is about to open her first high-street store in London.

“The inspiration behind my business came to me when I was experimenting in the kitchen – a lightbulb moment when I thought that I could make chocolate products that are more interesting and more remarkable than that what is already on the market. Amazon has helped to grow my business by building my brand and reaching new customers, meaning I can offer next day delivery and export to customers around the world.” 

“My main concern now is raising the £50,000 I will need to open my new shop”

Assess the best source of external finance for Lavinia to consider before opening the London store. [10]

Assess questions MUST be answered in a two sided way.

“On the other hand…….”