As a teenager, entrepreneur Marvin Burton battled with his
weight. By the time Marvin left school he was 16 stone (100 kgs), so he decided
to work in the fitness industry to try and help overcome his weight problem.
Marvin worked in a number of roles from gym receptionist, aerobics instructor
and personal trainer. Marvin studied and often undertook training in areas such
as sports massage therapy, diet and nutrition.
In 2008, Marvin started his own fitness company, Advanced
Conditioning Ltd as a private limited company. This helped him raise the share
capital he needed. He often worked with professional sports people on a
one-to-one basis. Marvin also ran group exercise classes. Since much of his
work required him to be flexible, he set up an office at home. When Marvin
needed a fitness studio or large equipment for his clients, he simply hired it,
often from well-known health club chains, such as Virgin Active.
Since 2011, Marvin has teamed up with four other self-employed
professional sports trainers, a masseur and a chef, to provide exclusive
well-being stay away breaks. The team, operating collectively as Fitness
Retreat Ltd, hire luxury countryside venues such as The Lindens, in Dorset. The
Lindens is a fabulous 18th century manor house which has a heated swimming
pool, all-weather tennis courts and acres of amazing woodland and gardens – the
perfect setting for a great fitness getaway.
Fitness Retreat Ltd offers its breaks across the UK for four or
seven days. Those who attend learn about exercise, nutrition, motivation,
recovery and general well-being. The team use well-proven methods to achieve
great results in weight loss and fat burn.
(a) What is meant by an
entrepreneur? (2)
(b)
What is meant by private limited company? (2)
(c) Explain one-way Advanced Conditioning Ltd might
increase its sales revenue. (4)
(d) Explain how Advanced Conditioning Ltd’s variable
costs might increase. (4)
(e) Assess two benefits to Advanced Conditioning Ltd of having a business
plan. (8)
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