Always start with a definition:
Adding value is where the value of the ‘outputs’ are greater than the value of the ‘inputs’
Paragraph one:
Tyrrells is in the secondary sector of the economy
Tyrrells is in the secondary sector of the economy
The transformation process involves manufacturing.
Potato è Cooking process è Chips
The value of the ‘chips’ is considerably more than the value of the potato.
Why do you think this is the case?
The value of the ‘chips’ is considerably more than the value of the potato.
Why do you think this is the case?
Paragraph two: 'On the other hand'
Adding value also occurs in the mind of the
consumer.
Adding value also occurs in the mind of the
consumer.
A successful brand can attract a premium price.
Tyrrells uses marketing effectively to add value.
‘Hand cooked’ suggests a superior product.
‘Hand cooked’ suggests a superior product.
Distinctive packaging gives an impression of
quality.
quality.
Using only natural ingredients may seem to be favourable to many customers.
Setting a high price reinforces consumer views
about the product.
All of these factors combined
together allows Tyrells to successfully 'add value'.
about the product.
All of these factors combined
together allows Tyrells to successfully 'add value'.
