To what extent would carrying out primary and secondary market research guarantee the success of Dial a Dog Wash?
Justify your view. (15 marks)
You wrote some good definitions.
Application tended to be weak.
Remember each paragraph must be about the business in the case study.
Something like this sample paragraph would be good:
As part of his primary research Paul Stamp could talk to people in his local park while they were walking their dogs.
He could ask them if they would consider using his dog wash service and how much they would pay.
This would be beneficial to Paul because he would have a good idea what prices would be acceptable in this area.
If Paul did not feel that he would be able to charge enough he may consider targeting a more affluent part of town.
This primary research would be very valuable because it forces Paul to assess his target market and make a judgement as to how viable his business idea is.
He is much more likely to succeed than if he just went ahead without any research.
An added bonus of talking to people in local parks is that it would be a nice way to introduce himself and start building a relationship with potential customers.
Your turn:
However carrying out primary and secondary market research does not guarantee the success of Dial a Dog Wash.
Can you add two or three arrows?
Your conclusion……….
What do you think?
