A/S Business Studies Innocent Drinks Homework

Homework for 5th November

Revise 1.5 & 1.1 for a timed question in class after half term.

                                           

Visit:  http://uk.ukwon.eu/innocent-smoothie-makers  or click on the picture above.

1) Distinguish between quantitative and qualitative market research. Which method did Innocent use at the music festival? [4]

2) Assess whether a more in depth approach to market research would have been appropriate before launching Innocent Drinks. [10]