Discuss the advantages and disadvantages of buying a Molly Maid franchise rather than starting up a cleaning business on your own.
Always start with a definition:
A franchise is business based upon the name, logos and trading method of an existing, successful business.
To obtain a franchise requires the payment of an initial fee and the payment of royalties based on a percentage of revenues.
A franchise is business based upon the name, logos and trading method of an existing, successful business.
To obtain a franchise requires the payment of an initial fee and the payment of royalties based on a percentage of revenues.
Advantage 1:
Molly Maid is a well known brand in the home cleaning industry.
Molly Maid is a well known brand in the home cleaning industry.
The benefit of this is…
It will hopefully be easier to build a customer base.
This is because Molly Maid are responsible for marketing and running a professional website.
The consequences of this are.......
It will hopefully be easier to build a customer base.
This is because Molly Maid are responsible for marketing and running a professional website.
The consequences of this are.......
You explain the consequences of the points you make.
Look at the picture below.
Think about the arrows as the development of a chain of analysis.
Phrases for analysis here.
Look at the picture below.
Think about the arrows as the development of a chain of analysis.
Phrases for analysis here.
Advantage 2:
Customers are likely to be more comfortable dealing with a well established company.
A consequence of this is…………..
The benefit of this would be........
Customers are likely to be more comfortable dealing with a well established company.
A consequence of this is…………..
The benefit of this would be........
Disadvantage 1:
The need to pay an initial fee and royalties.
This may be a disadvantage because….
The need to pay an initial fee and royalties.
This may be a disadvantage because….
Disadvantage 2:
The actions of another franchisee may damage the reputation of the brand.
For example, if a franchisee mixes the wrong cleaning products and a customer is poisoned by the chemical reaction.
This will be a disadvantage because….
The consequences of this may be.......
The actions of another franchisee may damage the reputation of the brand.
For example, if a franchisee mixes the wrong cleaning products and a customer is poisoned by the chemical reaction.
This will be a disadvantage because….
The consequences of this may be.......
Evaluation / Judgement
This is where you give your opinion.
Looking back at the question which of the points you made do you think was the most important and why?
Phrases for evaluation here.
This is where you give your opinion.
Looking back at the question which of the points you made do you think was the most important and why?
Phrases for evaluation here.
