Always start with a definition.
'An entrepreneur is someone who is willing to take risks in starting a new business, usually with the aim of making a profit.'
Your answer needs to be two sided and always in the context of the case study - in this case Levi Roots.
So.....
An entrepreneur should be passionate about their business idea.
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Levi was clearly passionate as he had written a song about the brand and he had made his sauce, together with his family, for a number of years. He also talked in a way that showed his real enthusiasm for the product. This is important because he needed financial and other support in developing his business.
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By being passionate it was much more likely that he would gain the support he needed.
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Lenders and other investors are going to be more supportive if they feel that the entrepreneur has a real commitment to their business idea.
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By being passionate and communicating a real enthusiasm for his product Levi will be in a much stronger position than someone who has difficulty explaining a potential business idea.
'On the other hand' other entrepreneurial skills are useful:
An entrepreneur such as Levi needs to be creative.
Can you add four arrows?
Final paragraph: Which is the most important point?
Why?
Here you are demonstrating evaluation.
Why?
Here you are demonstrating evaluation.
